Medio's Difference: Analytics, Inference & Advertising.
The Medio MobileNow™ Ad Network combines several advanced targeting techniques to deliver optimal advertising. We employ traditional search engine targeting, such as keywords and phrases, plus targeting unique to mobile; devices, network, data plan, and location. We use market research with scientific algorithms, analyzing and discovering relationships among groups of users, search queries, and ad performance to continually improve click through rates.
Leading mobile publishers and wireless operators trust Medio to work directly with their advertisers as well as integrate third party ad networks. With powerful, intelligent, targeted advertising, you will boost sales, and save time by dealing only with interested prospects. Your ads are welcomed content and never a distraction.
Made-for-Mobile Targeting Technology
How we do it: Medio works closely with our partners to create the richest set of user data available. Through our deep expertise in data mining and analytics, we create behavioral “clusters,” mapping users' tastes and preferences to provide better search results and more relevant ads. Of course, we also provide targeting parameters, specified by the advertiser.
Using data beyond keywords, Medio, presents timely ads relevant to the user’s query and individual context, including device type, location, language, recent searches, and more.
Speak to Mobile Audiences on Their Terms
How we do it: As mobile specialists, we've created Medio MobileNow from the ground up with the mobile user and device in mind, including screen sizes, phone capabilities, and rich mobile technologies.
Ads are optimized for mobile phones, and calls-to-action can be more direct. Only with Medio can ads be placed both on major operators' decks as well as in the off-deck world of independent mobile publishers.
